What Can’t an Internet Reputation Management Company Do?
An Internet reputation management company can accomplish a lot for you, including finding a brand image that you can be happy with and promoting your company the way that you see it. They are not, however, miracle workers and they can’t do a lot of the things that some companies will claim. Part of keeping yourself from being ripped off is knowing what online reputation management services you can reasonably expect, and what are simply impossible no matter what is being claimed. Here at RepManagement.com, we’d like to give you some pointers to help keep you safe.
The Limits of an Internet Reputation Management Company
There are a few things that no reputation management company can do, especially not in the long term. Sometimes a campaign can paper over a problem, but it won’t keep things hidden for long.
For example, an Internet reputation management company cannot make a bad product good. If your product is making people sick, if it doesn’t work properly, if it’s cheap or disappointing or even just not as good as something else that’s also less expensive, then no amount of reputation management is going to fix that. You may be able to manipulate public opinion for a brief period, but eventually the bad reviews will outnumber the good by enough that you won’t be able to come back from it. If the problem is that your product is bad, you need to spend your money on improving it, not your reputation.
Another thing that no amount of online reputation management services can do is help you keep your employees. If your company is difficult to work for, you don’t treat people well or the benefits are far below market value, then there is no amount of work that can convince your current employees to stay. You may be able to convince new people to join, but they’ll end up leaving, too, and you’ll have to keep spending money on training. Focus less on your reputation and more on your business practices.
What Reputation Management Can Do
On the other hand, there are plenty of things that online reputation management can do. It can help limit the effect of untrue or unfair opinions. It can make sure that your efforts to fix a mistake are published along with the mistake itself. It can help you develop a brand identity if you’re new, or rebrand yourself if you want a new image. It can even help prevent future issues from cropping up by publicizing your positive efforts in a related area.
Keeping in mind what is practical will help you better make use of the services of an Internet reputation management company and make sure that your business looks as good as possible. Contact us at RepManagement.com today to find out how we can help you.