What is Reputation Marketing?
Just when you thought you had all your business bases covered, now you are hearing about something called “reputation marketing.” Well, it’s pretty much exactly what it sounds like. It is marketing which is geared towards either maintaining or correcting your internet reputation with your tech savvy consumers.
Today you can purchase just about anything from anywhere via the world wide web. Clothing, food, cars, boats, vacations, and everything in between can be found, negotiated for, and bought online. Businesses use the internet daily to advertise their good and services, whether they are an internet-based business or a brick-and-mortar location.
However, that presence on the internet also comes with a potential down side. The internet has effectively taken “word of mouth” to the extreme by offering a multitude of opportunities and outlets for consumers to give feedback on your business’s goods or services.
How does Reputation Marketing work?
While positive feedback can do wonders for your business, just one event of negative feedback can be detrimental if not handled properly and promptly. That! Company is a leader in internet and SEO marketing, social media management, and reputation marketing. We take an aggressive approach in keeping your business’s internet reputation positive.
Acting promptly is an important part of our approach. It takes mere minutes for a YouTube video to go viral. One bad comment trashing a business in a Facebook post can get added to, shared, and go global before you even wake up, have your coffee, log on, and realize they are talking about your company. Your competitor can secretly go on Trip Advisor under a fake account name and give their imaginary stay at your resort a negative review, thus destroying your perfect or near-perfect standing.
The list goes on and on. There are message boards and blogs, Instagram and Twitter. Today’s consumers have nearly unlimited resources for letting their voice be heard. Unfortunately, the unhappy customers are usually the loudest and most persistent.
The good news, however, is that there are many ways to control this potential bad press. That! Company is a leader in the industry, in all areas of internet marketing. We put this knowledge and experience to use in reputation management. We can help you to maximize your positive consumer feedback and internet buzz, while “burying” any negative or potentially negative internet incidents. It’s the age old principle of highlighting the positive and downplaying the negative!
Entrusting an experienced company, such as That! Company, to monitor and manage your reputation marketing can help you maintain or establish your business’s positive standing in the public.