EC: Online Reputation Management

Astonishingly Powerful Online Reputation Management

Protecting your name and reputation is essential to your success. Online reputation management provides you with the tools that you need to proactively safeguard your reputation. There are many different strategies that can be implemented, depending on the issues that you are facing. Reputation counseling allows you to select an approach that meets your individual goals and requirements.

Effective reputation management utilizes a variety of techniques that promote the client. The client’s online presence usually consists of a combination of search engine results, blogs, forums, reviews, press releases, social media, and information found on competitor websites. Each aspect of the client’s digital footprint must be effectively managed to provide the best results. The most common techniques include fostering public relations, distributing positive information, engaging the community using social media, and search engine optimization (SEO).

Each client’s situation is unique. For this reason, the only way to effectively manage their reputation is by developing a customized plan that is designed to specifically target their needs. Here at, we have successfully helped clients recover their reputations, and can help you as well. After recovery, we continue to work with our clients to protect their name brand.

Understanding the Relationship Between Revenue and Reputation

The Internet is a tool that impacts the daily lives of most people in the United States and around the work. This essential technology provides people with access to a wide array of information. Most people no longer use old-fashioned telephone books to find the name and phone number of a business. Instead, these same consumers will search online to locate phone numbers, while simultaneously assessing businesses based on their customer reviews and other easily accessible information.

It’s also the case that potential customers are more likely to simply do a search that includes the local area and a keyword, such as “pizza Orlando.” Whether searching for a specific business or any business in a particular field and area, negative ratings on review sites can come up in the search results. These negative ratings can have a detrimental effect, resulting in the loss of customers and reduced revenue.

It is illegal for businesses, or the paid representatives of those companies, to write reviews or opinions without clearly stating their association with the company. The result is that companies must find other ways to recover their business ratings on these review sites. According to a research study conducted in 2011 at Harvard Business School, a deviation of only one star on Yelp can result in a 5% to 9% increase in revenue. This study confirms the association between reputation and profitability.

Risk Management and Your Reputation

Your online reputation represents who you are and is a visual demonstration of your perceived trustworthiness. Most clients firmly believe that they are inherently good. But, sometimes the client’s online reputation does not adequately demonstrate their virtuous true nature and becomes tainted with derogatory information. is an online reputation management firm that is capable of successfully reinstating and preserving the integrity of your reputation. Our expert knowledge and skills provide clients with an extensive array of services that can be customized according to their needs.

According to Deloitte’s 2014 Global Survey on Reputational Risk, 87% of the global executives surveyed rated reputation risk as being more important to them than other leading risk management factors such as ethics, finances, products and services, and security. Further, these executive stated that the loss of reputation would result in diminished brand value and decreased revenue. The threat of damage to one’s reputation was considered to be more significant than corruption, cyber attacks, natural disasters, and accounting issues.

Online Reputation Management Promotes Success

Individuals, companies, and other organizations are now beginning to understand the importance of protecting your online identity and maintaining a good reputation. Your online reputation is the key to nurturing customer relationships, increasing revenue, growth opportunities, and will even provide you with marketing insights.

Many clients mistakenly believe that their online reputation can be managed using search engine optimization alone. This is false. The entire reputation management process is comprehensive, and uses an integrated approach that combines technology, statistics, psychology, public relations, marketing, and customer relationship management. Sometimes there are client-specific requirements that call for additional skills and resources to achieve the client’s objectives. is able to accommodate these requests, and will work with clients to make sure that their expectations are met with satisfactory results. You can schedule a free consultation with us to discuss your online reputation management requirements and obtain a free estimate.