Reputation Management News

The Importance of a Feedback Economy

As an online business, should you leverage the feedback economy to improve your reputation? Nowadays, social media, web forums, and online reviews have a significant impact on customer opinion of a product, service, andĀ enterprise in general. Many buyers take online reviews into account when making their purchase decisions. Thus, public opinion presents a vital opportunity […]

Providing feedback is a two-way street in the feedback economy.

Transparency is key to building brand trust.

Build a Trustworthy Brand by Being Transparent

Trust and transparency are critical elements of any brand. They can significantly boost the success and reputation of your company. However, conspiracy theories and beliefs that businesses take advantage of consumers have become pretty common. To win customers’ trust and set your company apart from the rest, you have to be transparent in all your […]