When Business Reputation Management Companies Become Necessary
When do you need to start contacting business reputation management companies? Most people will say that they should do so when something terrible goes wrong and their company is at the center of it, but of course by that point it’s already too late, and online reputation management services can only do so much to protect you. Instead, you should look into reputation management as soon as your company starts taking off, because there is no limit to the number of people who might wish your company harm, or ways that even a minor problem far in your past can come back to cause you problems today. Let’s look at some examples.
Too Late for Business Reputation Management Companies
There comes a point where trying to fix your reputation online is almost impossible. In many cases, this is due to not making the effort to inoculate yourself against these sorts of problems. Of course, it’s important to note that if the bad reputation is reflective of reality, as in one of these examples, then there’s very little that can be done for long, but that should highlight the point even more.
For example, Wal-mart is probably one of the most hated companies in the world. A simple Internet search shows very little other than articles about low wages, protests against the store, ways in which the company is having a negative impact on other countries, and even stories about bribery and corruption linked to the corporation. Odds are many people reading this remember a time when at the worst Wal-mart was just considered the cheap alternative to department stores, but a combination of poor business practices and terrible reputation management has left it as one of the great corporate boogeymen of our time.
Compare that, instead, to The Gap, Inc. This is a company that has been caught using sweatshop labor to produce its clothing multiple times over the course of two decades, yet searches for the company hardly see any mention of that. Even looking specifically for “complaints” regarding it doesn’t have a word about poor labor conditions. The first article that mentions it at all on Google is one that discusses how they are working to ensure it doesn’t happen again. In their case, the business reputation management companies that work for them have been able to shift their image away from these accusations.
Limits of Online Reputation Management Services
These two examples show how good reputation management can make the difference between being a villain and being a lower-upscale clothing maker. While Gap’s problems will catch up with them should they not shape up, it’s clear that business reputation management companies can make a gigantic difference in how a company is perceived online. Let RepManagement.com help you with how your company is seen online.