What Makes Up an Online Business Reputation?
What makes up your online business reputation? Does Googling your company name bring up a host of web pages filled with negative reviews? Do internet searches provide long diatribes on blogs about one bad experience from a customer? Or is your company internet presence a mixture of good reviews, bad reviews, and difficult to find or inconsistent information about your company?
Your online business reputation is comprised of a variety of elements, all of which combine to give consumers a complete picture of how your company operates, and whether or not your business practices are acceptable or up to consumer standards. With so many sites offering reviews of companies, your reputation online may be far more extensive – and not as positive – as you think. While review companies often offer valuable input for consumers, they rarely if ever check on the validity of statements, meaning that even just one or two disgruntled customers can greatly impact your online reputation.
Don’t Leave Your Online Business Reputation to Chance
Many businesses consider the extent of their business presence online to be their website. Some more tech savvy businesses understand the importance of social networks and blogs in the online marketing process as well. Your online reputation, however, is also made up of elements that a business owner can’t fully control, such as mentions on web review sites. To maintain a good reputation online, not only must your company have a solid and well-constructed web presence that is visible and easy to find, but you must also keep consumer attention focused on these positive aspects, instead of potential negative reviews.
No company is immune from negative reviews. The odds remain that at some point, one of your customers will be unhappy with your business or your products. The key to managing your business reputation online, however, is refocusing attention away from these negative aspects and onto the positive. This must also occur while your company works to keep customer satisfaction high.
At That! Company, you can be assured that your online reputation will be polished and shined by the best in the internet marketing business. A full line of services allows your business to optimize their current web presence, providing an initial gateway that highlights your company’s best features. Next, search engine optimization can be applied to be certain that your customers find the information you want them to see first – all while negative review sites are pushed further down in the search engine results to ensure that your customer’s exposure is a positive experience. That! Company can also provide fixes for your online customer service department to ensure that customers have a way to resolve problems before they become complaints. For the best help in improving your online business reputation, contact That! Company today.