The Orlando Magic is our department’s favorite client. The main challenge our web department faced with the Magic is to be as creative as possible while still adhering to the season’s brand guidelines. Creating beautiful looking ads that sells tickets is obviously the main goal. Sounds easy but not an easy task given the amount of ads required for and 82 game season. Even more is required when the Magic reach the playoffs.
Create two or three different options for each ad requested. The Magic’s creative departments then look, tweak, combine and suggest after seeing how an ad can be approached from multiple angles. This multiple-approach maximizes creative freedom while still maintaining the Magic brand.