Who is in Charge of Your Reputation Management?

Who is in Charge of Your Reputation Management?

If you are struggling to keep up with online comments and feedback regarding your business, perhaps it’s time for you to bring in an expert to handle your reputation management. It only takes one unhappy person to trash you in social media or other media/consumer report feedback sites; then others start chiming in, and the next thing you know, it’s out of your hands and you are forced to bring in serious professional damage control.

Instead of chasing the problem, why don’t you take proactive steps to prevent bad press from getting out of control to begin with? Hiring a reputation management company to preserve and protect your internet reputation may seem extreme, but if protecting your business’s reputation is important to you, an expert may be necessary.

Hire an Expert for Your Reputation Management

That! Company is a leader in all aspects of internet marketing for companies across a multitude of industries. From traditional SEO strategies to brand management, That! Company can help promote your business and protect it from online attack.

There are a variety of ways That! Company handles negative internet press. The first step is in determining whether or not you are really dealing with a legitimate unhappy customer. The internet provides anonymity for complainers. While the person posting could be an actual customer who was genuinely dissatisfied, it also could be someone else simply motivated to trash your name. It could be a former employee who is trying to get some sort of “payback.” It also could be your competitor, just trying to get a leg up on you by putting you down.

What can you do to stop these negative posts from destroying your business? If it actually is an unhappy customer, the easiest thing to do is to try to turn it around. Listen (read) to the customer’s complaint and address it. Apologize and attempt some sort of restitution to satisfy the customer. This is the simplest and oldest form of damage control. It is timeless because it works most of the time.

However, when that is not an option, the situation needs to be addressed differently. That! Company has the technological expertise to bury the bad press and minimize the number of people who see the negativity. We use a number of techniques to highlight the positive press about your business and to minimize the visibility of the negative feedback.

Understanding the importance of protecting your internet reputation is a start. Hiring the right people for your reputation management will give you peace of mind.